Change by design

Unlocking the human element behind every business puzzle

✅ Behavioural change & design
✅ Data-driven
✅ Result-oriented

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Services

I am a Change Designer who believes that to unlock business success, you need to understand human behaviours. That is why I offer behavioural science consultancy services tailored to clients across multiple sectors. I combine different areas of expertise like data analysis, product design, communication, and understanding of human behaviour. This mix helps me solve your business challenges effectively. Whether you want to improve your marketing, make your customers happier, or boost employee morale, I’m here to help with practical solutions.


Insights

I explore why people act as they do, uncovering hidden needs and insights. I use psychology and behavioural economics to understand complex problems from a human perspective, offering new solutions.


Design

I use both existing evidence and new insights to make design effective change. I design experiences, products, and services that people love and are feasible in my client’s context.


Trainings

Join my trainings and workshops to learn how to apply behavioural insights to your business challenges.


Start using behavioural insights in your work or with your clients.

Sign up to my weekly newsletter and explore practical applications of understanding human behaviour from diverse industries. Whether you’re a marketer, government official, product manager, business leader, or entrepreneur, stay updated on emerging trends and leverage them to stay ahead. Get curated content delivered to your inbox every Sunday, including:
📸 1 Image explaining behavioural insights
✏️✏️ 2 Inspiring designs across sectors
💡💡 💡  3 Insightful resources from books, articles, podcasts and more


Speaking at events

As keynote speaker, I share my expertise in understanding human behaviour, delivering engaging talks that inspire and inform. With practical examples and compelling stories, I reveal the power of behavioural insights and how they drive success across industries. Invite me to your next event and uncover the keys to unlocking human potential. To inquire about a speaking engagement, please fill out the form below.


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How can I help you?

Curious about using behavioural insights in your business? Drop me a message and I’ll get in touch.


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Contact

kelly@vandenelzen.co

+31 6 15491001

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